马达加斯加香草业发展的国际市场战略研究

论文摘要

香草是马达加斯加人的一种战略经济作物。马达加斯加在很多年前就是世界上主要提供天然香草的国家,占到了世界天然香草份额的80%以上。然而自从上世纪20年代起,人们发明了一种叫合成香草的的东西,导致了马达加斯加的香草市场价格不稳定,在发展中国家出口中香草豆价格有下降的趋势,从而削减了发展中国家出口商的出口盈利。在全球市场下,国际市场是一个更大的范畴经常包含了跨国界间的广泛的经济区域的交流。公司不得不同来自于广大市场范围且具有提供最好产品能力的国际同行进行竞争,面对世界复杂多变的经济环境,本国企业必须结合强有力的市场发展战略,从而决定怎样使资源集中到最有可能实现国际市场增加销售和获得持续的竞争优势。结果显示一些进口商如美国和法国有市场能力去调整进口马达加斯加香草的份额。出口商之间市场调整行为的反应被用来进行风险评估:如政治稳定因素,对外国人投资的姿态,通货膨胀,经济的发展程度,货币的稳定性,法律法规,基础设施,充足的金融资源。由于市场战略发展的概念化,会使马达加斯加的出口商更好的执行可能改进其面对进口数量下滑对本国市场不同程度冲击的总体表现的成功方案,因此,一个新兴发展的国际市场的战略应该详细的涵盖世界上所有的客户需求。

论文目录

• Acknowledgment
• 摘要
• Abstract
• Dedication
• List of tables
• List of figures
• List of appendices
• Abbreviations
• Chapter 1 Introduction
• 1.1 Introduction
• 1.2 Significance of study
• 1.3 Research problems
• 1.4 Research objective and research question
• Research objectives
• Research questions
• 1.5 Limitation of study
• 1.6 Methodology
• 1.7 Dispositions of the research
• Chapter 2 Literature Review
• 2.1 Historic of vanilla
• Descriptions of vanilla
• Types of vanilla
• Market size and characteristics
• 2.2 Role of vanilla
• It mobilizes actors' large number classified under various
• It constitutes the main source of incomes of these various categories of actors
• It contributes to the economic growth of the country
• It contributes besides to the financing of the budget
• 2.3 Infrastructure and means
• 2.4 Vanilla using
• 2.5 Environment analysis
• Cultural factors
• Social factors
• Political and legal forces
• Economic factors
• Technological environment
• Chapter 3 Theoretical Framework
• 3.1 Modeling the process of developing the international marketing strategy for vanilla in Madagascar
• The top-down model of marketing strategy development
• Strategy formulation
• Methodical tools for the process of marketing strategy development in the foreign market
• 3.2 Data concerning the results of participation of vanilla in domestic
• Chapter 4 Methodology and research design
• 4.1 The purpose of the situation
• 4.2 Research approach
• Secondary research
• Primary research
• 4.3 Research Design
• 4.4 Data analysis
• Chapter 5 Situation of vanilla in Madagascar
• 5.1 Strength
• Classes for Vanilla in Madagascar
• The global producers of vanilla
• Investment evaluations
• The institutional executive
• Production and commercialization
• The market forces of supply and demand
• 5.2 Weakness
• Demand
• Challenges and constraints
• Barriers to overcome the market
• 5.3 Opportunities
• Ecologic factors
• Circuit of vanilla process between operator economic
• Operator economic of vanilla
• Process of vanilla beans production
• Strategies of vanilla market
• 5.4 Threat
• Competitor of Madagascar
• Vanilla product's competitor of Madagascar
• Chapter 6 Findings and measures to promote vanilla
• 6.1 Analysis oft wo major vanilla importers such as U.S.A and France in Madagascar
• U.S.A
• In France
• 6.2 Measures to develop the vanilla market
• Marketing mix in international business
• Chapter 7 Conclusions and recommendations
• 7.1 Conclusions
• 7.2 Recommendations
• 7.3 Further research
• Appendix 1 Questionnaire and Findings
• Appendix 2 Questionnaire and Findings
• References
• Research Publications