从关联理论看《新华日报》的版面设计

论文摘要

Sperber和Wilson从认知的角度对语言交际进行了尝试性的探讨，提出了有影响的关联理论，从而给语言学带来了新的热点。国内外学者对该理论进行了大量的研究，并将其应用到各个领域以解释和解决人们交际中的问题。本文则尝试把关联理论应用到非实质语言交际的领域，用其来解释《新华日报》的版面安排。根据关联理论，任何社会文化中的交际都是遵循关联原则的，而读者读报其实也是和编辑之间的一种交流，读者除了阅读新闻的内容，同时也在阅读报刊的版面。本文首先总结该理论的产生背景，研究成果和现状，接着介绍该理论的主要概念和观点，再用其主要原则对《新华日报》的A版版面进行合理分析和解释，从而扩大了该理论的应用范围。

论文目录

• Acknowledgements
• 摘要
• Abstract
• 前言
• Chapter 1 Introduction
• 1.1 Motivation for the Present Study
• 1.2 Data Collection and Research Method
• 1.3 Objective of the Present Study
• 1.4 Structure of the Thesis
• Chapter 2 Literature Review
• 2.1 Background of RT
• 2.2 An Evaluation of RT's Approach to Communications
• 2.3 The Study and Applications of RT
• 2.4 The Study of Newspaper Composing
• 2.5 Summary
• Chapter 3 Relevance Theory
• 3.1 Ostensive- inferential Communication
• 3.2 Definition of Relevance
• 3.3 Degree of Relevance
• 3.4 Principles of Relevance
• 3.5 Summary
• Chapter 4 Analysis of the Arrangement of News Contexts in Terms of RT
• 4.1 Layout and Its Functions
• 4.2 The Relevance of the Masthead
• 4.3 The Relevance of the Arrangement of News Contexts
• 4.3.1 General Principle of Importance
• 4.3.2 Modular Form
• 4.3.3 Static Form
• 4.3.4 Symmetrical Layout
• 4.4 Summary
• Chapter 5 Analysis of the Arrangement of Pictures in Terms of RT
• 5.1 Functions of Pictures
• 5.2 Features of Picture Arrangement in Xinhua Daily
• 5.3 Summary
• Chapter 6 Conclusions
• 6.1 A Brief Summary
• 6.2 Limitations of the Present Study
• 6.3 Suggestions for Further Research
• Bibliography
• Appendix 1-10