绿色商业和企业社会责任：中国和巴西企业的比较分析

论文摘要

本文研究过去几年中,绿色商业和企业社会责任的发展历程,以及跨国企业运用财务和环境策略,包括创新和提高附件值构建市场竞争优势和扩大客户范围等问题,同时比较了政府、经济规制和环境管理之间存在的明显冲突。本文以两个国家—中国和巴西企业为例。这两个国家都是发展中国家,在生产与消费过程中消费了大量能源并产生了大量的污染,这有损企业和社会形象,通过强化企业在环境等方面的责任,可以促进企业竞争优势的确立和提高。

论文目录

• Abstract
• 摘要
• List of Tables
• List of Figures
• Ⅰ. Introduction
• 1.1 Problem Definition:The importance of CSR and why we need green business?
• 1.2 Research Objectives
• 1.3 Structure
• 1.4 Literature review
• Ⅱ. Global Process of Green Business
• 2.1 Natural Capitalism
• 2.1.1 System of Gaia
• 2.2 CSR
• 2.3 Building a Business Strategies
• 2.4 Global Sustainability
• 2.4.1 Kyoto Protocol
• 2.4.2 Developing Corporate Sustainability
• 2.5 Green Regulations
• 2.5.1 Environmental Regulation
• 2.5.2 Eco-Management and Audit Scheme（EMAS）
• 2.5.3 ISO 14000
• Ⅲ. Green Global Marketing
• 3.1 Sustainable production
• 3.1.1 Natural Cycle
• 3.1.2 China Sustainable production
• 3.2 Green Brand message（eco labels）
• 3.3 Certifications
• 3.4 Green Consumers
• 3.4.1 Asian green consumers
• 3.4.2 Brazilians green consumers
• 3.5 Green Claims
• Ⅳ Case of study:Green Business,CRS of Brazilian and ChineseOrganizations
• 4.1 Environmental Value
• 4.2 Inspiring an eco advantage global culture
• 4.3 Green Business in Brazilian,CRS
• 4.3.1 Brazilian Government Social Policies
• 4.3.2 Present State of Corporate Social Responsibility in Brazil
• 4.3.3 Vale S.A
• 4.3.3.1 Vale History
• st century'>4.3.3.2 The company in the 21^stcentury
• 4.3.3.3 Vale Performance
• 4.3.3.4 Vale environmental issue
• 4.3.3.5 Social aspects
• 4.3.3.6 Investment in Infrastructure
• 4.3.3.7 Health and safety activities and Policies
• 4.4 Green Business in China,CRS
• 4.4.1 CSR advantages in China
• 4.4.2 CSR & Chinese Government
• 4.5 Petro China
• 4.5.1 Petro China History
• 4.5.2 Petro China CSR
• 4.5.3 Petro China HSE Management System
• 4.5.4 Petro China Quality Management System
• 4.5.5 Petro China Employee's rights
• 4.5.6 Petro China Health
• 4.5.7 Petro China,contribuitors to overseas communities
• Ⅴ Conclusions
• 5.1 Analysis of Corporate Social Responsibility Strategies
• 5.2 Corporate Social Responsibility Initiatives
• 5.3 Conclusion and Suggestions
• REFERENCE
• Acknowledgement
• 卷内备考表