从西方修辞学的角度看奥巴马总统竞选演说

论文摘要

修辞与西方政治生活有着密切的联系,“辞而优则仕”就是这种联系最形象的写照。修辞的魅力在四年一度的美国总统竞选演说中显得尤为显著与突出。从某种程度而言,总统宝座的争夺战已经成为各个候选人展现修辞素养的竞技场。本文从西方修辞学的角度切入,首先对修辞与话语、修辞与权力的密切联系及西方修辞学的核心理论进行了梳理与整理。接着以奥巴马从2007年2月宣布参选至2008年11月取得竞选胜利过程中的若干公共演说为文本,深入探讨奥巴马是如何充分利用修辞手段巧妙化解竞选中的不利因素,最终取得以修辞符号战胜传统政治的胜利。最后,本文采用新修辞理论代表者伯克的“戏剧五元说”与“认同说”对奥巴马“上帝使徒教堂“的演说进行个案分析。在此基础上,文章旨在指出说服是政治修辞的本质。

论文目录

• 中文摘要
• Abstract
• 中文文摘
• Contents
• Introduction
• Chapter One A Survey of American Presidential Campaign Rhetoric
• 1.1 Characteristics of American Presidential Campaign Rhetoric
• 1.2 An Introduction to Obama's Political Life and Personal Style
• 1.3 Summary
• Chapter Two Theoretical Underpinnings of Rhetoric
• 2.1 The Definitions of Rhetoric
• 2.2 Social Functions of Rhetoric
• 2.3 Rhetoric and Power
• 2.4 Summary
• Chapter Three Unfavorable Factors in Obama's Pursuit of the Presidency
• 3.1 Non-white Identity
• 3.2 Lack of Political Experience
• 3.3 The Image of Being a Liberal
• 3.4 Summary
• Chapter Four The "Three Artistic Proofs" Applied in Obama's Speeches
• 4.1 Theoretical Introduction to "Three Artistic Proofs
• 4.2 Application of Ethos in Obama's Speeches
• 4.3 Application of Pathos in Obama's Speeches
• 4.4 Application of Logos in Obama's Speeches
• 4.5 Summary
• Chapter Five Analysis of "Remarks by Senator Barack Obama:Apostolic Church of God"
• 5.1 Kenneth Burks's Rhetoric—Decoding of Symbolic Action
• 5.2 Motivational Analysis of "Remarks by Obama at the Apostolic Church of God"
• 5.3 Effective Application of Identification in "Remarks By Barack Obama:Apostolic Church of God"
• 5.4 Summary
• Chapter Six Conclusion
• References
• 攻读学位期间承担的科研任务与主要成果
• Acknowledgements
• 个人简历