韩流文化对中国的出口影响研究

论文摘要

韩国文化产业的重要性越来越高,而近来韩国也可以出口文化方面的东西了。韩国的文化不但已在东南亚受到好评,而且在中国韩剧和韩国歌曲很受欢迎。对一个国家来说,除了出口文化有直接收益外,还会发生许多间接的影响。90年代末以来,韩国明星在中国越来越受欢迎,而中国人对韩国的关注度也越来越高。这种情况下,我研究了韩流对韩国形象的影响,和国家形象对商品的销售有何关系。为了找到韩流对商品的销售影响,通过Regression方式来分析这次研究。计量韩流是不容易的,所以首先我把访问韩国的中国游客人数与文化资讯出口量算出来,然后加GDP, M2和其他可变因素来充实内容进而把结果具体化。结果如下,第一,发现服装出口量和韩流没什么关系。第二,手机出口量跟韩流影响不大。最后,跟化妆品出口量有密切的关系。为了更具体的分析,需要把韩流的其他可变因素收集好后,把它计量出来作为资料来研究。

论文目录

• 摘要
• ABSTRACT
• Acknowledgement
• List of figures
• List of tables
• 1. Introduction
• 1.1 Background and goal of the research
• 1.1.1 Background of the research
• 1.1.2 Goal of the research
• 1.2 Method and composition ofthe research
• 2. Theoretical consideration of "The Korean "Wave"
• 2.1 "The Korean Wave"
• 2.1.1 Concept of "The Korean Wave"
• 2.1.2 "The Korean Wave" in China
• 2.1.3 Korean TV drama, Movie, and Record
• 2.1.4 Preceding research of "The Korean Wave"
• 2.2 Economic effect of "The Korean Wave"
• 2.2.1 Development of Chinese Economy
• 2.2.2 Economic ripple effect of "The Korean Wave"
• 3. Export to China and National image
• 3.1 Present condition of the export to China （focused on the 3 of industry）
• 3.1.1 Clothing industry
• 3.1.2 Mobile phone industry
• 3.1.3 Cosmetic industry
• 3.2 National image
• 3.2.1 Definition of national image
• 3.2.2 Composition level of national image
• 3.2.3 Hallo effect of national image
• 3.2.4 "The Korean Wave" and national image
• 4. Research Planning
• 4.1 Effect that "The Korean Wave" influences the export to China
• 4.1.1 Setup of the research model
• 4.1.2 Data
• 4.2 Qualification of the research
• 5. Conclusion
• 5.1 Summary and suggested point of the result
• 5.1.1 Summary of the result
• 5.1.2 Suggested point of the research
• 5.2 Limitation and future of the research
• 5.2.1 Limitation of the research
• 5.2.2 Future of the research
• References