University Webpage Translation: a Mass Communication Perspective

论文摘要

全球化背景下我国高校与国际交流日趋频繁,英文网站的作用日益凸显,一方面作为自我对外宣传的窗口,另一方面有助于吸引更多的海外学者、留学生来华任教学习,创造更多的国际交流与合作的机会。本研究旨在解决现行中国高校英文网页中存在的质量问题,尝试提出高校网页英译的基本模式及具体原则,以促进国内各英文网站的健康发展,为中国高校创造良好的国际形象。考虑到网页编译的特殊性,本研究以传播学经典理论为框架,以实证研究为基础,建立了小型语料库并对一组以英语为母语的读者进行了问卷调查。通过对网页翻译过程七大要素的传播学分析,并结合平行文本语料库的比较及问卷调查结果,本文作者模仿拉斯韦尔提出的传播学经典模式构建出中国高校网页编译的基本模式,并提出了具体的选译原则及翻译策略,以期确保高校网页编译的质量。本研究所得结论对其它以宣传为目的的网页编译也具有普适性。

论文目录

• Acknowledgements
• Abstract
• 摘要
• List of Figures and Ta
• CHAPTER Ⅰ INTRODUCTION
• 1.1 Motivation
• 1.2 Research Objective and Research Questions
• 1.3 Methodology
• CHAPTER Ⅱ LITERATURE REVIEW
• 2.1 Mass Communication Models
• 2.2 Communication Translation Theory
• 2.3 Translation of University Webpages
• 2.3.1 Publicity translation
• 2.3.2 University Webpage Translation
• CHAPTER Ⅲ UNIVERSITY WEBPAGE TRANSLATION: A MASS COMMUNICATION PERSPECTIVE
• 3.1 Translation-mediated Communication
• 3.2 Webpage-mediated Communication
• 3.3 Lasswell’s Model of Mass Communication
• 3.4 University Webpage Translation Analyzed
• 3.4.1 Translator Analysis
• 3.4.2 Intention Analysis
• 3.4.3 Audience Analysis
• 3.4.4 Media Analysis
• 3.4.5 Information Analysis
• 3.4.6 Noise and Feedback
• CHAPTER Ⅳ TRANSLATION PROCEDURE AND PRINCIPLES
• 4.1 Translation Procedure
• 4.2 Principles
• 4.2.1 Information Selection
• 4.2.2 Organization of the Selected Information
• 4.2.3 Translation of the Selected Information
• CHAPTER Ⅴ CONCLUSION
• 5.1 Major Findings of the Present Study
• 5.2 Limitations of the Present Study and Suggestions for Future Studies
• Bibliography
• Appendices
• Appendix 1: Addresses of the University Websites in the Corpus
• Appendix 2: Screen shots examples
• Appendix 3: the Websites of the Universities in China Appendix 3: Questionnaire on the “About the University” Column on