让中国在世界的声音更加响亮 ——《中国日报》与《纽约时报》言论版西方修辞角度的对比研究

论文摘要

报纸言论版的独特之处已经吸引了广大新闻工作者和西方修辞学研究者的兴趣。近年来,中国的对外传播取得了相当大的进步,但是我们仍然处于西方国家主导的言论环境中。在西方社会,一般人根本注意不到中国对外传播的存在。在世界舞台上,中国显得“无声”。这种“无声”的状况与中国在世界发挥的作用极不相符。 本文通过对《中国日报》和《纽约时报》这两份报纸的西方修辞角度的对比分析,阐明西方言论版的区别特征,并且提出改进《中国日报》言论版以及提高对外传播效果的一些建议。

论文目录

• Introduction
• 0.1 The Current Situation of China's International Communication
• 0.2 The Features of International Communication
• 0.3 The English-language Media in China
• Chapter One An Overview of Rhetoric
• 1.1 Defining Rhetoric
• 1.2 The Field/Fields of Rhetoric
• 1.3 The Elements of Rhetorical Situation
• 1.4 Critical Functions: Searching for Effects
• 1.5 The Western Society and Rhetoric
• Chapter Two Rhetoric and Communication Studies
• 2.1 Rhetorical Communication Study
• 2.2 The General Audience Analysis
• 2.3 McLuhan's Communication Theory
• Chapter Three Case Study and Analysis
• 3.1 A Brief Introduction and a General Assessment
• 3.2 A Brief Introduction to China Daily and New York Times
• 3.2.1 China Daily
• 3.2.2 New York Times
• 3.3. Opinion Pages
• 3.3.1 Opinion Pages in New York Times
• 3.3.2 Opinion Pages in China Daily
• 3.4 Opinion Pages in the West: Form and Content
• 3.5 Main Principles in Opinion Pages
• 3.5.1 ．The Dynamic Nature of Reciprocating and Participating
• 3.5.2.The Static Structure and Ecology of Opinion Pages
• 3.5.3.The Nature of Conflict
• Chapter Four How to Improve the Effects
• 4.1 Attach Importances to the Audience Surveys to Promote Communication Effects
• 4.1.1 Feedback-feedforward Control System
• 4.1.2 A Brief Analysis of the Audience of China Daily
• 4.1.2.1 The Characteristics of the Audience
• 4.1.2.2 The Psychology of the Audience
• 4.2 Improve Communications through Culture Studies
• Conclusion
• Bibliography