马达加斯加旅游行业可持续发展前景分析及其中国市场策略

论文摘要

在2006年的中非首脑峰会顺利结束以后,中国和马达加斯加之间建立了更加友好和密切的合作关系。这对于马达加斯加的旅游业进入中国市场寻找机会提供了一个很好的背景。旅游行业的迅速增长,使旅游业的可持续发展这个概念得到了充分的重视。旅游业可持续发展的问题不仅要考虑到游客的需求,同时也要考虑到旅游目的地国家社会经济长期发展的状况等各个方面。因此,可持续发展渐渐成为旅游项目开发和管理的核心问题。从研究方法上,本文首先介绍了马达加斯加和它的旅游业,这部分属于理论研究;接着,笔者对马达加斯加的旅游如何进入中国市场进行了详细分析,属于应用研究。因此,从全文来看,笔者从理论到实践,提供了一些新的观点。从研究内容上,首先,笔者介绍了马达加斯加旅游业的背景和可持续发展的旅游业面临的挑战。其次,笔者根据SWOT分析方法,对马达加斯加旅游业进行了分析。最后,笔者根据市场竞争模型和市场进入模型,论述了马达加斯加进入中国的策略。作为一个在中国的马达加斯加留学生,笔者发现了马达加斯加旅游业在中国的前景,写作此文,以往能够为理论研究者和实际从业者提供一个良好的借鉴。

论文目录

• Abstract
• 摘要
• 第1章 INTRODUCTION
• 1.1 Research Background and Purposes
• 1.2 Research Context and Framework
• 1.3 Research Methodology
• 1.4 Research Design
• 第2章 INTRODUCTION OF SUSTAINABLE TOURISM INDUSTRY AND STRATEGIC PLANNING IN MADAGASCAR
• 2.1 Overview of Madagascar Tourism Industry
• 2.1.1 Introduction to Madagascar
• 2.1.2 History of Madagascar Tourism
• 2.1.3 Trend of Madagascar Tourism
• 2.1.4 Constrains of Growth in Madagascar Tourism
• 2.2 The Importance of Tourism in the Development of a Territory
• 2.2.1 Economic Impact of Madagascar Tourism
• 2.2.2 Strategic Entry Planning of Tourism
• 第3章 SWOT ANALYSIS OF MADAGASCAR'S TOURISM INDUSTRY
• 3.1 Overview
• 3.2 SWOT towards Madagascar Tourism Industry
• 3.2.1 Strength
• 3.2.2 Weakness
• 3.2.3 Opportunity
• 3.2.4 Threat
• 第4章 CHALLENGES TOWARD SUSTAINABLE TOURISM DEVELOPMENT AND THEIR SOLUTION
• 4.1 Challenges of sustainable tourism development
• 4.1.1 Reducing the Seasonality of Demand
• 4.1.2 Addressing the Impact of Tourism Transport
• 4.1.3 Improving the Quality of Tourism Jobs
• 4.1.4 Maintaining and Enhancing Community Prosperity
• 4.1.5 Minimising Resource Use and Production of Waste
• 4.1.6 Conserving Value to Natural and Cultural Heritage
• 4.2 Solutions to Challenges
• 4.2.1 Solution to Reducing the Seasonality of Demand
• 4.2.2 Solution to Addressing the Impact of Tourism Transport
• 4.2.3 Solution to Improving the Quality of Tourism Jobs
• 4.2.4 Solution to Maintaining and Enhancing Community Prosperity
• 4.2.5 Solution to Minimising Resource Use and Production of Waste
• 4.2.6 Solution to Conserving Value to Natural and Cultural Heritage
• 第5章 APPLYING MARKET COMPETITIVE MODEL TO MADAGASCAR TOURISM INDUSTRY'S ENTRY TO CHINA MARKET
• 5.1 Market Competitive Model
• 5.1.1 China's Outbound Tourism Status
• 5.1.2 Madagascar's Inbound Tourism Status
• 5.2 Strategies applied for the entry of Madagascar Tourism to China Market
• 5.2.1 Product Creation,Promotion and Commercialization
• 5.2.2 Making the Most of Existing and New Infrastructure for Tourism
• 5.2.3 Good Local Administration:Synergy,Coordination and Administration and Organization models
• 5.2.4 Internal and External Accessibility
• 5.2.5 Training
• 5.2.6 Strategic Alliances and Structures
• 5.2.7 Stimulating Investment in the Sector
• Conclusion
• Research Results and Innovations
• Limitation of the Paper and Future Research
• REFERENCES
• 附件