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在华跨国公司大规模定制问题的研究

2020-11-23阅读(649)

在华跨国公司大规模定制问题的研究

论文摘要

本文探讨了大规模定制的概念，分析了其优势和劣势，指出其作为一项管理战略有效实施的途径，并分析了其在在华跨国公司生产中的应用。研究目的是通过一个案例中的行为研究分析大规模定制的竞争优势。研究中将跨国公司大规模定制的竞争优势界定为用大规模生产系统的效率来满足个性化的需求和定制产品。大批量生产通过规模经济实现低成本，而企业通过实施大规模定制，削减零部件成本、半成品和库存成本。大规模定制系统需要一系列的外部和内部因素的配合才能成为有效的竞争战略。在日益国际化的今天，企业需要战略更新与技术创新。在华跨国公司大规模定制包括了公司为客户的定制服务，跨企业的定制以及跨国的定制三个层面。客户定制服务：是通过将客户需求纳入企业生产制造过程的一种集成化与协同的过程。为了实现定制化服务，企业必须了解客户的性别、习惯、收入、购买行为等。在了解顾客的个性化需求的基础上，通过定制化生产来满足其需求。跨企业定制。主要是在保持大规模生产的效率以及高质量、低成本、快速响应的优势的基础上为特定顾客群提供定制化的产品和服务。跨国定制。一国在遵循国家商标法等一系列法律法规的基础上通过大规模定制生产方式为他国提供满足其需要的产品和服务。国际化企业日益面临着为不同国家不同客户提供定制化产品和服务的问题，这为跨国企业提供了充分发挥大规模定制优势的机会和发展空间。本文将定性与定量方法相结合，研究样本涵盖了武汉市及其它中国大城市的企业。根据武汉市行政划分分别对汉口、汉阳和武昌三个部分进行调查。调查采用问卷调查的方式，调查对象涵盖了不同行业、不同规模的企业。研究结论为在华跨国公司开展大规模定制业务提供了参考。

论文目录

  • ACKNOWLEDGEMENTS
  • ABSTRACT
  • 摘要
  • CHAPTER 1 INTRODUCTION
  • 1.1 STATEMENT OF THE PROBLEM
  • 1.2 RESEARCH OBJECTIVE AND SIGNIFICANCE
  • 1.3 SPECIFIC OBJECTIVES
  • 1.4 PURPOSE OF THE STUDY
  • 1.4.1 Significance of the study
  • 1.4.2 Objective of the study
  • 1.4.3 Theoretical framework
  • 1.5 LITERATURE REVIEW
  • 1.6 INNOVATION IDEAS
  • 1.7 SCOPE OF THE STUDY
  • 1.8 RESEARCH LIMITATIONS AND ASSUMPTIONS
  • 1.9 RESEARCH CONTRIBUTIONS
  • 1.10 RESEARCH ORGANIZATION
  • CHAPTER 2 RELATIVE THEORIES ON MASS CUSTOMIZATION
  • 2.1 CONTRASTS BETWEEN MASS AND MASS CUSTOMIZATION
  • 2.2 APPLICABILITY OF MASS CUSTOMIZATION IN CHINA
  • 2.3 MODEL OF MULTINATIONAL COMPANY
  • 2.3.1 An international political economy approach
  • 2.3.2 Dependency theory of MNC- government bargaining
  • 2.3.3 Agency theory of MNC-government bargaining
  • 2.4 PROPOSED MODEL
  • 2.4.1 Creation of the Chinese National Center of Promotion of Investments（C.N.C.P.I.）
  • 2.4.2 Missions of the CNCPI
  • 2.4.3 The Center of Formalities of the Chamber of Commerce and Industry （CCI）
  • 2.4.4 The Club of Investors in China （CIC）
  • 2.5 MECHANISM AND PRINCIPLE OF MASS CUSTOMIZATION
  • 2.5.1 Business imperative
  • 2.5.2 Manufacturer's dilemma
  • CHAPTER 3 COMPREHENSIVE ANALYSES ON MASS CUSTOMIZATION
  • 3.1 CHINA AS MANUFACTURER FOR CUSTOMIZED GOODS
  • 3.2 MASS PRODUCTION AND MASS CUSTOMIZATION
  • 3.3 BENEFITS OF MASS CUSTOMIZATION
  • 3.3.1 Potential benefits of mass customization
  • 3.4 REQUIREMENTS FOR MASS CUSTOMIZATION
  • 3.4.1 Traditional manufacturing environments
  • 3.4.2 Mass customization continuum
  • 3.5 MASS CUSTOMIZATION IMPROVED FIT WITH CUSTOMER NEEDS
  • 3.5.1 Greater efficiency from lower inventory levels throughout distribution channel
  • 3.5.2 Higher prices and consumer dialogue
  • 3.6 SUCCESSFUL MASS CUSTOMIZATION
  • 3.6.1 Success factors of mass customization systems
  • 3.7 COMPONENTS OF SUCCESSFUL MASS CUSTOMIZATIONSYSTEMS
  • 3.8 ELICITATION
  • 3.9 ADVANTAGES AND DISADVANTAGES OF MASS CUSTOMIZATION
  • CHAPTER 4 FLEXIBILITY OF MASS CUSTOMIZATION
  • 4.1 CONCEPTS AND PERSPECTIVES
  • 4.2 STRATEGIC ASPECTS OF FLEXIBILITY
  • 4.3 OPERATIONAL ASPECTS OF FLEXIBILITY
  • 4.4 PROCESS FLEXIBILITY
  • 4.5 FLEXIBILITY OF MODULAR DESIGN
  • 4.5.1 Modularity: the next generation design architecture in mass customization
  • 4.5.2 Designing the architecture change the design process in mass customization
  • 4.5.3 Definition of architecture in modularity
  • 4.5.4 The challenge of modular architecture
  • 4.5.5 Modularity change the relationship with the user
  • 4.5.6 Modular approaches require a different mind of companies
  • 4.6 POSTPONEMENT OF PRODUCT DIFFERENTIATION
  • 4.6.1 Model development
  • 4.6.2 Service level measure
  • 4.6.3 Development of the capacitated postponement model
  • 4.7 COST FLEXIBILITY
  • 4.8 QUALITY FLEXIBILITY
  • 4.9 EVALUATION OF CUSTOMIZATION INDEX OF MULTINATIONAL COMPANIES IN CHINA
  • 4.9.1 Introduction
  • 4.9.2 Concept of customization of multinational companies and index evaluation
  • 4.9.3 Definition of mass customization in multinational companies' evaluation the degree of mass customization in multinational companies
  • 4.9.4 Analysis of customization of Multinational companies' mass customization production system
  • 4.10 Conclusions
  • CHAPTER 5 AGILE MANUFACTURING FOR MASS CUSTOMIZATION AND JUST IN TIME
  • 5.1 COLLABORATIVE DESIGN FOR MASS CUSTOMIZATION
  • 5.2 HIGH VARIETY, MASS CONFUSION OR CUSTOMER'S PERSPECTIVE
  • 5.2.1 Customer Co-Design
  • 5.2.2 Utility versus Burden of Mass Customization
  • 5.2.3 Collaborative Customer Co-Design Communities
  • 5.3 From Communities of transaction to communities for co design
  • 5.4 AGILE MANUFACTURING
  • 5.4.1 Agile product development for mass customization and just in time
  • 5.5 JUST IN TIME
  • 5.6 BUILD-TO-ORDER
  • 5.6.1 Build-to-Order strategy
  • 5.6.2 Supply Chain Simplification
  • 5.7 PART VARIETY REDUCTION
  • 5.7.1 Raw material variety reduction
  • 5.7.2 Automatic re-supply
  • 5.7.3 Product engineering and processes
  • 5.7.4 Flow manufacturing & lean production
  • 5.7.5 Spontaneous supply chains
  • 5.7.6 Missing link in e-commerce
  • 5.8 STANDARDIZATION
  • 5.8.1 Other Standardization
  • 5.8.2 Standardization and part resupply agile
  • 5.8.3 Zero-based approach
  • 5.8.4 Tool standardization
  • 5.9 PART LIST AND PART DETERMINATION
  • 5.9.1 Preferred part list determination
  • 5.9.2 Part standardization examples
  • 5.10 AGILE DESIGN FOR PRODUCT ASSEMBLY IN MASS CUSTOMIZATION
  • 5.10.1 The Role of CE in the Agile Era
  • 5.10.2 Ultra-Fast Time-to-Market
  • CHAPTER 6 LOGISTICS AND WORKFORCE OF MASS CUSTOMIZATION OF PRODUCTION IN MULTINATIONAL COMPANIES IN CHINA
  • 6.1 LOCALIZATION STRATEGIES OF MASS CUSTOMIZATION
  • 6.2 EXPATRIATE WORKFORCE OF MASS CUSTOMIZATION PRODUCTION SYSTEM
  • 6.3 LOCAL WORKFORCES
  • 6.4 STRATEGIC OBJECTIVES OF LOGISTICS OF MASS CUSTOMIZATION
  • 6.5 REGULATION OF MULTINATIONAL COMPANIES' PRODUCTION LOGISTICS
  • 6.6 REORGANIZATION OF MASS CUSTOMIZATION PRODUCTION'S LOGISTICS
  • 6.7 INTEGRATED INFORMATION SYSTEMS OF MASS CUSTOMIZATION
  • CHAPTER 7 SALES MANAGEMENT OF MASS CUSTOMIZATION
  • 7.1 MARKET MECHANISM OF MASS CUSTOMIZATION
  • 7.2 SUPPLY CHAIN STRATEGIES FOR MASS CUSTOMIZATION
  • 7.3 MEASUREMENT OF SUPPLY CHAIN PERFORMANCE
  • 7.4 SUPPLY CHAIN DESIGN STRATEGY
  • 7.5 CUSTOMER CHAIN FOR MASS CUSTOMIZATION
  • CHAPTER 8 METHODOLOGY
  • 8.1 CONCEPTUAL FRAMEWORK
  • 8.2 DEFINITION OF KEY TERMS
  • 8.2.1 Dependent variables
  • 8.2.2 Independent variables
  • 8.2.3 Competitiveness
  • 8.2.4 Product characteristics
  • 8.2.5 Manufacturing process
  • 8.2.6 Customer characteristics
  • 8.2.7 Product modularity
  • 8.2.8 Supply chain modularity
  • 8.3 OPERATIONALIZATION
  • 8.4 CONCEPT OF MASS-CUSTOMIZATION
  • 8.4.1 Four approaches for mass customization
  • 8.4.2 Four key decision factors for mass customization
  • 8.5 RESEARCH DESIGN
  • 8.5.1 Sample and data collection
  • 8.5.2 Survey methodology
  • 8.5.3 Pilot survey
  • 8.5.4 Main survey
  • 8.6 DISCUSSION AND FINDINGS
  • 8.6.1 Reliability
  • 8.6.2 Means values
  • 8.7 CHAPTER SUMMARY
  • CHAPTER 9 CONCLUSION AND SUGGESTIONS
  • 9.1 CONCLUSION
  • 9.2 RECOMMENDATIONS
  • REFERENCE
  • APPENDIX

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