2008年度中国电子商务

论文摘要

本文旨在介绍中国的电子商务商业环境,为美国中小型企业在中国的市场销售,股票市场分析,私人股本分析,新型传媒和广告传媒等商务活动起了一个指南针式的指引。内容包括外资公司在中国市场上获得的利润转移,市场可支付能力,行业壁垒,公共关系,风险管理,本地化经营,和网上支付等。并且附带了相关法律,税务,和文化底蕴的诠释。提出了有关进入中国市场相关商务的一些必要因素。

论文目录

• 摘要
• Abstract
• Introduction
• Ch.1:Literature search
• Ch.2:Research methodology
• Ch.3:What do people do online in China?
• Ch.4:Head first into the Chinanet
• Ch.5:What's missing from the Chinanet
• Ch.6:China's Silicon Valley
• Ch.7:E-commerce is better without credit cards
• Ch.8:More Chinese e-commerce payment alternatives
• Ch.9:Cross border payments
• Ch.10:Physical state of the Chinanet
• Ch.11:Telecommunication oligopoly
• Ch.12:Mobile devices
• Ch.13:Setting up a Chinese website
• Ch.14:Shipping
• Ch.15:The appealing and trust-enhancing Chinese website
• Ch.16:Chinese yuppies demand convenience
• Ch.17:Chinese product development and testing faster and cheaper via the Chinanet
• Ch.18:Willingness to pay
• Ch.19:Lessons from China's successful dot coms
• Ch.20.PR the Chinanet way
• Ch.21:Protectionism
• Ch.22:Profit repatriation
• Ch.23:Holding company structures
• Ch.24:Personal financial transactions for expats in China
• Ch.25:Agreement enforcement
• Ch.26:Tips for entrepreneurship in China
• Ch.27:What is the situation now in China in light of the US financial system bankruptcy?
• Ch.28:The US may have just entered a depression.Is it foolish to spend cash and time now on a China venture?
• Ch.29:Limitations of the study
• Ch.30:Conclusions
• Appendix 1:Ins and outs of Chinese yuppies
• Appendix 2:Foreign-firm-in-China PR cases
• Appendix 3:Current efforts to bridge the trust gap
• Appendix 4:Tips for foreign entrepreneurs in China
• References: