企业文化下和谐观与竞争意识的探讨

论文摘要

当世界各地的人们以一种前所未有的方式紧密地联系在一起的时候,不同文化的碰撞和冲突已经不可避免,尤其对商业经济而言更是如此。另外,跨国企业的蓬勃发展也使得经济与文化的关联更为明显地突显出来。这同时也为文化研究提供了新的观察视野。人们已经不只局限于国家的角度,而是更多地从社会组织的角度来探讨文化的差异。日本经济的迅速崛起,以及亚洲四小龙的傲人业绩吸引了西方经济学者的注意力。他们发现了在东方企业中有一种被西方经济理论所忽略的因素—企业文化。而企业文化中的和谐观与竞争意识则分别体现了东、西文化的不同价值取向。目前有许多学者都试图研究在东西文化冲突的背景下如何在企业中建立行之有效的交际或管理模式。但若我们想很好地利用文化融合带来的利益,我们就必须了解文化融合的机理。我们就应更多地关注文化融合现象的分析。本文就是从探讨和谐观与竞争意识产生的根源以及它们在经济生活中所起到的作用来进一步解释:(1)文化冲突是不可避免的;(2)文化的融合、发展有其自身的特性。如今更多的学者倾向接受文化是人类社会和自然相互作用的结果这种观点。尤其在文化形成的初期更多地受其所在的特定环境影响。本文以Hall的“强环境”与“弱环境”文化以及Hofstede的“文化尺度”两大理论为基础,从环境在某种程度上决定文化这个角度出发,着重探讨了以下几个方面:·和谐观与竞争意识产生的历史根源(包括地理、经济、政治因素)·和谐观在中国文化中的地位·竞争意识在西方文化中的地位·企业文化中和谐观与竞争意识的碰撞·企业中文化融合的现象分析

论文目录

• Acknowledgements
• Abstract
• 摘要
• 1. Introduction
• 1.1 A Brief Introduction of Culture
• 1.2 Intercultural Communication
• 1.3 Intercultural Business Communication
• 1.4 Corporate Culture
• 1.4.1 The Origin of Corporate Culture
• 1.4.2 The Definition of Corporate Culture.
• 1.4.3 The Content of Corporate Culture
• 1.4.4 The Function of Corporate Culture
• 2. Literature Review
• 3. Theoretical Background
• 3.1 Hall’s High and Low Context
• 3.2 Hofstede’s Cultural Dimensions
• 3.2.1 Power Distance
• 3.2.2 Uncertainty Avoidance
• 3.2.3 Individualism/Collectivism.
• 3.2.4 Masculinity/Femininity.
• 4. Exploration of ‘He’Spirit
• 4.1 Major Causes for the Formation of ‘He’Spirit
• 4.1.1 Topographical Features, the Geographical Basis for ‘He’Spirit
• 4.1.2 Farming Economy, the Economic Basis for ‘He’Spirit
• 4.1.2.1 The Supplements to Farming Economy: Nomadic and Trade Economy
• 4.1.2.2 Farming Economy, the Cornerstone of Ancient Economy inChina
• 4.1.2.3 The Relationship between ‘He’Spirit and Farming Economy
• 4.1.3 Family-Country, the Political Basis for ‘He’Spirit
• 4.2 ‘He’Spirit
• 4.2.1 The Origin of the Word, ‘He
• 4.2.2 The Content of ‘He’Spirit.
• 4.2.3 The Significance of ‘He’ Spirit in Chinese Culture
• 4.3 Chinese Collectivism and ‘He’Spirit
• 5. Exploration of Competitiveness
• 5.1 Causes for the Formation of Competitiveness
• 5.1.1 Topographical Features, the Geological Basis for Competitiveness
• 5.1.2 Trade Economy, the Economic Basis for Competitiveness
• 5.1.3 City-State, the Political Basis for Competitiveness.
• 5.2 The Significance of Competitiveness
• 5.3 Individualism and Competitiveness
• 6. The Interaction of ‘He’Spirit and Competitiveness in Corporate Culture
• 6.1 The Failure of Interaction between ‘He’ Spirit and Competitiveness
• 6.2 Cultural Synergy
• 6.2.1 The Hypothesis of Cultural Synergy
• 6.3 Cultural Synergy in Corporate Culture
• 6.4 Overstrain Death, an Unexpected Phenomenon of Cultural Synergy
• 6.4.1 A Brief Introduction of a Piece of News of Overstrain Death
• 6.4.2 Opinions on Overstrain Death
• 6.4.3 One Causes for Overstrain Death – Competitiveness
• 6.4.4 Another Reason for Overstrain Death – ‘He’ Spirit
• 7. Conclusion
• Bibliography