奥运会会徽互动意义的多模态话语分析

论文摘要

随着现代信息技术的快速发展,中国已经跨入信息社会。在飞速发展的信息技术的影响下,语言学已然也已经步入信息阶段。在过去的几十年里,话语分析侧重分析纯文本,纯文字,而忽视了图像、电影、以及其他三维物体。在克瑞斯和勒文看来,图像也是一种语篇,因此也可以用话语分析的理论来对其分析。然而,图像毕竟不同于文本。因为图像将多种模态集合在一起,构成多模态话语。为了以一种新颖而又合理的方式分析图像和其他多模态话语,克瑞斯和勒文在系统功能语法的基础上,建立了视觉语法理论。韩礼德认为,语言是一种意义潜势,具有概念功能、人际功能和语篇功能。相对应的,克瑞斯和勒文提出多模态话语具有再现意义、互动意义和构成意义。这种对于多模态话语的分析被称为多模态话语分析。到目前为止,多模态话语分析已在多个领域得到广泛应用。本文把该理论用于分析奥运会会徽的互动意义。本文选取25届到29届夏季奥运会会徽和冬季奥运会会徽(共10个)作为分析对象。这10个会徽来自世界上的9个国家,因此可以代表不同的文化和理念,使奥运会会徽的选取具有多样性和代表性。本文对于奥运会会徽的多模态话语分析,主要分析其互动意义,而涉及到的分析元素包括：接触、社会距离、视角和情态。由于互动意义与人际功能相对应,而评价理论则又是起源于人际功能,因此,本文将利用评价理论中的态度系统来分析会徽中的图文关系。通过分析发现,奥运会会徽的互动意义是通过视觉语法的四个构成元素相互作用和积极的态度资源来实现的。本文通过对多模态话语分析理论在奥运会会徽互动意义的阐述,希望能够为读者理解多模态话语分析理论提供可借鉴的资料。

论文目录

• ABSTRACT
• 摘要
• List of Abbreviations
• List of Tables
• List of Figures
• Chapter One Introduction
• 1.1 Research Background
• 1.2 Significance of the Study
• 1.3 Framework of the Thesis
• Chapter Two Literature Review
• 2.1 Definition of Multimodality
• 2.2 Overview of MDA
• 2.2.1 Studies on Discourse Analysis
• 2.2.2 Studies on MDA Abroad
• 2.2.2.1 School of Social Semiotics
• 2.2.2.2 School of Interactive Sociology
• 2.2.2.3 School of Cognitive Linguistics
• 2.2.3 Studies on MDA at Home
• 2.2.3.1 Theoretical Studies on MDA
• 2.2.3.2 Application Studies on MDA
• 2.3 Studies on MDA from Perspectives of Systemic Functional Grammar and APPRAISAL
• 2.3.1 Studies on MDA from the Perspective of Systemic Functional Grammar
• 2.3.2 Studies on MDA from the Perspective of APPRAISAL
• Chapter Three Theoretical Framework
• 3.1 Theoretical Bases of MDA
• 3.2 System of Visual Grammar
• 3.2.1 Metafunctions of Image
• 3.2.2 Four Elements of VG
• 3.2.2.1 Contact
• 3.2.2.1.1 Offer Image
• 3.2.2.1.2 Demand Image
• 3.2.2.2 Social Distance
• 3.2.2.2.1 Images with Human and Quasi-human Figures
• 3.2.2.2.2 Images with Inanimate Objects
• 3.2.2.3 Perspective
• 3.2.2.3.1 Horizontal Angle
• 3.2.2.3.2 Vertical Angle
• 3.2.2.4 Modality
• 3.2.2.4.1 Modality Markers
• 3.2.2.4.2 Coding Orientation
• 3.3 Attitude System of APPRAISAL
• 3.3.1 Affect
• 3.3.2 Judgment
• 3.3.3 Appreciation
• 3.4 A Proposed Model for the Thesis
• Chapter Four Methdology
• 4.1 Research Questions
• 4.2 Data Collection
• 4.3 Data Analysis Procedure
• 4.4 Summary
• Chapter Five Results and Discussion
• 5.1 MDA of Olympic Emblems of Summer Games
• 5.1.1 MDA of the Emblem of 27th Sydney Olympic Summer Games
• 5.1.1.1 Contact
• 5.1.1.2 Social Distance
• 5.1.1.3 Perspective
• 5.1.1.4 Modality
• 5.1.1.5 Attitudinal Elements in Image-verbiage Relation
• 5.1.2 MDA of the Emblem of 28th Athens Olympic Summer Games
• 5.1.2.1 Contact
• 5.1.2.2 Social Distance
• 5.1.2.3 Perspective
• 5.1.2.4 Modality
• 5.1.2.5 Attitudinal Elements in Image-verbiage Relation
• 5.1.3 MDA of the Emblem of 29th Beijing Olympic Summer Games
• 5.1.3.1 Contact
• 5.1.3.2 Social Distance
• 5.1.3.3 Perspective
• 5.1.3.4 Modality
• 5.1.3.5 Attitudinal Elements in Image-verbiage Relation
• 5.1.4 Summary
• 5.2 MDA of Emblems of Olympic Winter Games
• 5.2.1 MDA of the Emblem of 20th Torino Winter Games
• 5.2.1.1 Contact
• 5.2.1.2 Social Distance
• 5.2.1.3 Perspective
• 5.2.1.4 Modality
• 5.2.1.5 Attitudinal Elements in Image-verbiage Relation
• 5.2.2 MDA of Emblem of 21st Vancouver Olympic Winter Games
• 5.2.2.1 Contact
• 5.2.2.2 Social Distance
• 5.2.2.3 Perspective
• 5.2.2.4 Modality
• 5.2.2.5 Attitudinal Elements in Image-verbiage Relation
• 5.2.3 Summary
• 5.3 Summary
• Chapter Six Conclusion
• 6.1 Major Findings of the Thesis
• 6.2 Limitations of the Thesis
• 6.3 Summary
• Bibliography
• Appendix Ⅰ
• Appendix Ⅱ
• Acknowledgements
• 学位论文评阅及答辩情况表