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浅论捷克共和国的旅游经济如何吸引新兴的有偿付能力的中国旅客

2020-12-15阅读(792)

浅论捷克共和国的旅游经济如何吸引新兴的有偿付能力的中国旅客

论文摘要

拥有十三亿人口的中国,是世界上最有旅游潜力的国家。据世界旅游组织的预测,2020年到国外旅游度假的中国人将达到十亿人次,所以现在人们看到的可能还只是冰山一角。本文的目的是从战略的角度来研究如何增加捷克旅游对中国游客的吸引力。通常中国游客第一次游玩欧洲时,都会选择去如英国,法国,德国或者西班牙等比较有名的国家,现在捷克也想要榜上有名。位于欧洲中部的捷克共和国是个旅游的国度,很大一部分的收入来源于旅游业,约占其GDP的3%。很长的一段时间里,捷克共和国在中国民众中的知名度不是很高,主要原因可能是在捷克斯洛伐克分裂之后,两个国家的名字有一些混淆。现在,因为斯柯达汽车在中国的热销,中国民众对捷克又有了进一步的认识。本论文的第一部分主要介绍了捷克旅游业的特色,捷克有着最为集中的文化古迹,其中有许多都被列入联合国教科文组织的世界遗产名录。第二部分研究了中国游客的特征,他们的预期和喜爱的活动。采用问卷调查的方式,采访了有大学以上教育背景的中国人,这类人群是有经济实力,或者有潜力具有经济实力去承担出国旅行费用的。出人意料的是,调查结果与普遍观点真好相反,中国旅客并不喜欢跟团旅游。本篇论文应用了国家品牌理论,以欧盟为主品牌的捷克,传递的是一种提供高质量服务及治安良好的印象。自捷克2004年加入欧盟,成为中国公民出境旅游目的地以来,来自中国的游客数量一直呈两位数的增长趋势。另外,国家品牌和城市品牌两个指针也被用于评价中国游客对捷克共和国和布拉格的认知程度。本文作者也对一位捷克的导游进行了的采访,对关于捷克旅游业的一些观点和实践做了更深入的了解。最后,本论文从战略的角度对未来捷克的旅游业如何发展,如何吸引更多的中国游客提供了建议。

论文目录

  • Abstract
  • 摘要
  • Ⅰ Introduction
  • Ⅱ Methodology
  • Ⅲ Theory
  • Ⅲ.1 Destination branding
  • Ⅲ.2 TOWS Matrix
  • Ⅳ Incoming Tourism Industry in the Czech Republic
  • Ⅳ.1 General Information about the Czech Republic
  • Ⅳ.1.1 History
  • Ⅳ.1.2 Geography
  • Ⅳ.1.3 Economy
  • Ⅳ.1.4 Demographics
  • Ⅳ.1.5 Culture
  • Ⅳ.2 Incoming Tourism
  • Ⅳ.2.1 Prague
  • Ⅳ-2.2 Czech Glass Tradition
  • Ⅳ.2.3 Spa Cities
  • Ⅳ.2.4 Middle Age Castles and Chateaux
  • Ⅳ.2.5 Czech beer
  • Ⅳ.2.6 Terezin
  • Ⅳ.3 Imperfections ofCzech Incoming Tourism
  • Ⅳ.3.1 Lack of Tourism Concept on the Government Level
  • Ⅳ.3.2 Overlooked Czech Regions
  • Ⅴ Characteristics of Chinese Tourists
  • Ⅴ.1 General Information about China
  • Ⅴ.1.1 History
  • Ⅴ.1.2 Economy
  • Ⅴ.1.3 Chinese Household Income
  • Ⅴ.2 Special Characteristics of the Chinese Tourism Industry
  • Ⅴ.2.1 Government Regulation of Tourism
  • Ⅴ.2.2 Recent Data on the Chinese Tourism Industry
  • Ⅴ.2.3 Red Tourism
  • Ⅴ.3 Chinese Outbound Traveling
  • Ⅴ.3.1 Approved Destination Status
  • Ⅴ.3.2 Holiday Planning
  • Ⅴ.3.3 The Phenomenon of Group Traveling
  • Ⅴ.3.4 Dark Tourism
  • Ⅵ Chinese Tourists in the Czech Republic
  • Ⅵ.1 Activities of the Chinese Tourists in the Czech Republic
  • Ⅵ.2 Shopping for Luxury goods
  • Ⅶ Nation branding applied to Czech Republic
  • Ⅶ.1 Endorsement brand strategy applied to tourism destinations
  • Ⅶ.2 European Union as a master brand
  • Ⅶ.3 Nation Brands Index
  • Ⅶ.4 Perception of the Czech Republic by Chinese People
  • Ⅶ.5 City Brands Index
  • Ⅶ.6 Perception of Prague by Chinese People
  • Ⅷ Survey Evaluation
  • Ⅸ TOWS Matrix:Strategy of the Czech Republic for Attracting ChineseVisitors
  • Ⅹ Conclusions and Recommendations
  • Ⅺ References
  • Ⅻ Appendix
  • 致谢
  • 卷内备考表

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