模糊语言在商务信函中的运用

模糊语言在商务信函中的运用

论文摘要

人类语言具有“模糊”的特性。近年来,关于模糊语言的研究在各个领域中正日益受到关注。传统研究认为商务信函要求清晰明了,避免歧义误解,商务信函的写作必须严格遵循7C原则,即Courtesy(礼貌)、Consideration(体谅)、Completeness(完整)、Clarity(清晰)、Conciseness(简明)、Concreteness(具体)和Correctness(准确)。然而在实际的商务往来信函中模糊语言的运用大量存在。本文对这一看似与传统理论相悖的情况进行了系统科学的研究。商务信函的种类繁多,本文作者借鉴语言学家Leech对言语行为的分类,共收集二十八封具有代表性的商务信函,将其分为合作类、和谐类、竞争类和冲突类四大类。基于模糊语言的基本理论、合作原则和礼貌原则,作者用定性分析与定量分析结合的方法,对信函做出了详细的分析。研究结果表明,和谐类与竞争类商务信函中模糊语言的使用频率较高;商务信函中的模糊语言主要是通过模糊词和模糊附加词实现。研究还总结出了在商务信函中使用模糊语言的六大功能。本文的研究结果能在一定程度上给商务人士,商务教学及模糊语言的学习研究者提供参考。

论文目录

  • 摘要
  • Abstract
  • Chapter 1 Introduction
  • 1.1 Rationale of the Study
  • 1.2 Research Questions
  • 1.3 Significance of the Study
  • 1.4 Outline of the Thesis
  • Chapter 2 Literature Review
  • 2.1 Vague Language
  • 2.1.1 Definition of Vague Language
  • 2.1.2 Realization of Vague Language
  • 2.1.3 Functions of Vague Language
  • 2.2 Business Correspondence
  • 2.2.1 Definition of Business Correspondence
  • 2.2.2 Functions of Business Correspondence
  • 2.3 Cooperative Principle and Politeness Principle
  • 2.3.1 Cooperative Principle
  • 2.3.2 Politeness Principle
  • 2.4 Summary
  • Chapter 3 Methodology
  • 3.1 Sample Correspondence Collection
  • 3.2 Sample Correspondence Classification
  • 3.2.1 Traditional Ways of Classification
  • 3.2.2 Classification in this Thesis
  • Chapter 4 Analysis of Vague Language in Business Correspondence
  • 4.1 Vague Language in Each Type of Business Correspondence
  • 4.1.1 Convivial Business Correspondence
  • 4.1.2 Collaborative Business Correspondence
  • 4.1.3 Competitive Business Correspondence
  • 4.1.4 Conflictive Business Correspondence
  • 4.2 Data Analysis and Discussion
  • 4.2.1 Frequency of Vague Language
  • 4.2.2 Realization of Vague Language
  • 4.2.3 Functions of Vague Language
  • Chapter 5 Conclusion
  • 5.1 Major Findings
  • 5.2 Implications
  • 5.3 Limitations and Suggestions for Further Study
  • References
  • Paper Published During Study
  • Acknowledgements
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    模糊语言在商务信函中的运用
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