论文摘要
2008年,贝拉克·奥巴马充分利用互联网,赢得美国总统大选。奥巴马的胜选标志着政治传播已进入新的发展阶段。本文着重阐述了政治传播发展新阶段的理论和历史背景、电子政治与互联网的相互关系,以及上述因素与奥巴马在2008年的竞选策略的联系。由此引出结论:以奥巴马在2008年的竞选策略、对电子政治和互联网的成功运用为标志,政治传播已进入一个新的发展新阶段。
论文目录
AcknowledgementsAbstract摘要Chapter One Introduction1.1 Political Communication –A Political Perspective1.1.1 Overview of Political Communication1.1.2 Mass Media –the Leading Actor1.2 Media and Statges of Human Communication Development –A Sociological Perspective1.2.1 McLuhan & Griffin’s Theory on Human Communication Development1.2.2 Media-based Stages of Political Communication DevelopmentChapter Two Stages and Transitional Periods Previous to the New Stage Political Communication Development2.1 The Pre-Media Stage2.2 The Transitional Period to the Stage of Relatively Conventional Media2.3 The Stage of Relatively Conventional Media2.3.1 The First Dominator - Industrially Printed Newspapers and Periodicals2.3.2 The Co-dominator –Radio Broadcast2.3.3 A Third Co-dominator –TV Broadcast2.4 The Transitional Period to the Neo StageChapter Three The Internet and the New Stage of Political Communicati Development3.1 E-politics on the Rise3.2 Close Relevance between the Attributes of E-politics and the Internet3.2.1 Interaction3.2.2 Civilianization3.2.3 Individualization3.2.4 ImmediacyChapter Four Obama and the New Stage of Political Communicati Development4.1 Highly “Cyberized”: Obama’s Publicity Means4.1.1 The Establishment of a Communication Platform on the Web4.1.2 The Virtualization of Election Materials4.1.3 On-line Interaction with Voters4.1.4 Mobilization of Volunteers and Voters on the Web4.2 Attributive Relevance between Obama’s Supporters, the Internet and His Means4.2.1 Cultural Diversity –Wide Coverage & Cultural Compatibility –Interaction4.2.2 Unbalanced Knowledge Structure & Different Information Acquisibilities Approachability & Mass-orientation –Civilianization & Individualization4.2.3 Limited Time –Timeliness –Immediacy4.2.4 Sensitivity toward Social Changes –Representing Change –the Internet as an Emergi MediumChapter Five ConclusionBibliography
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标签:奥巴马论文; 互联网论文; 电子政治论文; 政治传播发展的新阶段论文;
奥巴马赢得2008年美国总统大选与政治传播发展的新阶段
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