需求分析在商务英语教学中的应用

论文摘要

由于近十年全球经济的快速发展,中国迫切地需要大量谙熟商务领域专业知识同时具备较强英语交际能力的复合型人才。为了满足社会主义市场经济的需要,教育部在新版的英语专业教学大纲中对于培养英语人才有清晰的目标和规范。这对我们的英语教学,尤其是商务英语教学提出了前所未有的挑战。作为专门用途英语中最重要的分支,商务英语教学同样是基于学习者需求基础上的。商务英语教学中存在的问题,例如教学形式和教学内容的单调乏味在一定程度上影响了学生的学习积极性。仔细全面的需求分析可以帮助人们发现外语教学中存在的问题。然而长期以来,需求分析在我们国家的商务英语教学教学中似乎是个被遗忘的环节。本文试图通过调查分析英语专业学生对于商务英语的学习需求,为商务英语的教与学提供一个参考。根据Dudley Evan和St John提出的有关需求分析的现时理论框架,笔者在任教的山东师范大学选取了30名三年级和四年级的英语专业学生做为调查的对象。调查手段主要通过访谈。需求分析的调查内容包括学习者的学习偏爱,动机,课程设置的评价,对教师素质的期望和对教材选择的看法。调查结果表明,英语专业学生对于商务英语学习有独特的需求。需求分析一方面可以为英语专业商务英语课程设置提供准确可靠的依据,另一方面便于教师制定教学目标和选择教学方法,以提高教学效果,还可以使学生明确学习目标,提高学习效率。鉴于商务英语人才在人才市场上日益受到欢迎和重视,因此调查英语学习者对商务英语的实际需求,从而为我国培养复合型英语人才提供更好的借鉴,无疑也具有现实意义。

论文目录

• Abstract （English）
• Abstract （Chinese）
• Introduction
• Chapter One Literature Review
• 1.1 The Development of Business English
• 1.1.1 Business English in the West
• 1.1.2 Business English in China
• 1.2 Characteristics of Business English
• 1.3 The Classification of Business English
• 1.3.1 A Definition of English for General Business Purposes
• 1.3.2 A Definition Of English for Specific Business Purposes
• 1.3.3 Classification of Business English Learners
• 1.3.4 The Development of Business English Teaching
• Chapter Two Theoretical Review of Needs Analysis and Related Studies on Society’s and Learners’Needs analysis
• 2.1 Needs Analysis
• 2.1.1 Definition of Needs
• 2.1.2 Contents of Needs Analysis
• 2.1.3 Teacher’s Views of Needs
• 2.1.4 Procedure of Needs Analysis
• 2.2 Related Studies: Findings and Problems
• 2.2.1 Society’s Needs Analysis
• 2.2.1.1 Society’s Demands for English Major Personnel
• 2.2.1.2 Employers’Expectations on English Major Graduates
• 2.2.1.3 Self-evaluation of English Major Graduates
• 2.2.2 Needs Analysis of the Learners
• 2.2.2.1 Learners’Motivation
• 2.2.2.2 Learning Preferences
• 2.2.2.3 Qualifications of Teachers
• 2.2.2.4 Teaching Materials
• 2.3 Summary
• Chapter Three Application of Needs Analysis in the Teaching of Business English
• 3.1 The Analysis of Target Situation in Shandong Normal University
• 3.2 The Analysis of Learning Situation in Shandong Normal University
• 3.3 The Analysis of Present Situation in China
• 3.4 Procedure of the Interview and Suggestions
• 3.5 Summary
• Chapter Four A Proposed Model of Business English Teaching
• 4.1 The New Interpretation of Interdisciplinary Business English Talents
• 4.2 A Proposed Model in the teaching of Business English
• 4.3 Challenges to Business English Teachers
• 4.4 Some Suggestions on the Teaching of Business English
• 4.5 Summary
• Conclusion
• Bibliography
• Acknowledgements
• Publications