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奥巴马赢得2008年美国总统大选与政治传播发展的新阶段

论文摘要

2008年,贝拉克·奥巴马充分利用互联网,赢得美国总统大选。奥巴马的胜选标志着政治传播已进入新的发展阶段。本文着重阐述了政治传播发展新阶段的理论和历史背景、电子政治与互联网的相互关系,以及上述因素与奥巴马在2008年的竞选策略的联系。由此引出结论:以奥巴马在2008年的竞选策略、对电子政治和互联网的成功运用为标志,政治传播已进入一个新的发展新阶段。

论文目录

  • Acknowledgements
  • Abstract
  • 摘要
  • Chapter One Introduction
  • 1.1 Political Communication –A Political Perspective
  • 1.1.1 Overview of Political Communication
  • 1.1.2 Mass Media –the Leading Actor
  • 1.2 Media and Statges of Human Communication Development –A Sociological Perspective
  • 1.2.1 McLuhan & Griffin’s Theory on Human Communication Development
  • 1.2.2 Media-based Stages of Political Communication Development
  • Chapter Two Stages and Transitional Periods Previous to the New Stage Political Communication Development
  • 2.1 The Pre-Media Stage
  • 2.2 The Transitional Period to the Stage of Relatively Conventional Media
  • 2.3 The Stage of Relatively Conventional Media
  • 2.3.1 The First Dominator - Industrially Printed Newspapers and Periodicals
  • 2.3.2 The Co-dominator –Radio Broadcast
  • 2.3.3 A Third Co-dominator –TV Broadcast
  • 2.4 The Transitional Period to the Neo Stage
  • Chapter Three The Internet and the New Stage of Political Communicati Development
  • 3.1 E-politics on the Rise
  • 3.2 Close Relevance between the Attributes of E-politics and the Internet
  • 3.2.1 Interaction
  • 3.2.2 Civilianization
  • 3.2.3 Individualization
  • 3.2.4 Immediacy
  • Chapter Four Obama and the New Stage of Political Communicati Development
  • 4.1 Highly “Cyberized”: Obama’s Publicity Means
  • 4.1.1 The Establishment of a Communication Platform on the Web
  • 4.1.2 The Virtualization of Election Materials
  • 4.1.3 On-line Interaction with Voters
  • 4.1.4 Mobilization of Volunteers and Voters on the Web
  • 4.2 Attributive Relevance between Obama’s Supporters, the Internet and His Means
  • 4.2.1 Cultural Diversity –Wide Coverage & Cultural Compatibility –Interaction
  • 4.2.2 Unbalanced Knowledge Structure & Different Information Acquisibilities Approachability & Mass-orientation –Civilianization & Individualization
  • 4.2.3 Limited Time –Timeliness –Immediacy
  • 4.2.4 Sensitivity toward Social Changes –Representing Change –the Internet as an Emergi Medium
  • Chapter Five Conclusion
  • Bibliography

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